Building our latest advert
Our latest ad was designed to make the valve look like it was built out of children’s building blocks / bricks. The meticulous piece of artwork was created in house (just as all our ads are) with the help of our impressive engineering design department.
Using Autodesk software we were able to build the valve, and then use a painstaking process of connecting the bricks, and then eventually using our advanced computing hardware to render the image down to make it look photo-realistic. The final results as you can see, are rather impressive.
We also modelled the valve on our recently released XC valve technology. Furthermore, just as the toy valve in the ad shows with the way it is built, the real XC valve is unique as it has interchangeable flanges and cartridges .